Jaguar Land Rover Loses Trademark Case Over Can-am Defender

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Jaguar Land Rover Ltd. has lost a bid to hang a $130 million verdict on Bombardier Recreational Products Inc. (BRP) in a trademark jury trial Jaguar was seeking all of the profits from a BRP off-road vehicle called the Can-Am Defender, contending that BRP was infringing Jaguar’s mark on its Defender SUV. Jaguar called Defender “the heart and soul of the Land Rover brand,” though the company has not marketed the vehicle to U.S. consumers since 1998.

A federal court jury in Detroit apparently concluded that there was no likelihood of consumer confusion. “That was the fundamental dispute in the case,” said Wilmer Cutler Pickering Hale and Dorr partner Louis Tompros, who led BRP’s trial team “We are pleased that the jury recognized the Can-Am Defender as a unique and distinctive product,” Martin Langelier, BRP’s general counsel, said in a written statement.

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[Mark]

My opinion of Land Rover just went way down

[Dragoon]

I'm glad that Can-Am won this, but I still wouldn't mind having the new 2020 Land Rover Defender to go with my Lone Start Max 🙂

[Dan]

I bought my yellow Can-Am Defender XMR as a compromise to not buy an AA Yellow 1995 Land Rover Defender 90.

I am glad Can-Am won this ridiculous suit. It’s comparing apples to oranges.